The philosophy of corporate wear

Corporate fashion - your individual corporate collection

Uniform clothing conveys a professional impression at first glance and radiates competence. The observer - whether he is a customer or a guest - recognises quickly and easily who he can contact with his request. This effect is particularly effective in strongly customer-oriented professions, such as in the hospitality industry, in sales or in customer service.

Many companies, such as hotels or fast-food restaurants, that attach importance to a distinctive identity and a uniform corporate identity express this more and more through the clothing of their employees. They therefore opt for an individual design concept that is precisely tailored to their image and philosophy.

The composition of a company collection - the so-called corporate fashion - should be in keeping with the brand and the corporate identity and can be individually put together from a diverse and fashionable range of textiles. The ideal workwear is developed in close cooperation between the design team and the company. From the choice of colours to the model styling and the selection of fabric qualities to the specified washing and care requirements of the textiles: corporate wear should be tailored to all relevant issues.

By embroidering or printing the company logo or even the employee's name, the workwear can be additionally individualised. This creates a team outfit that is unmistakable, personal and appealing.

Advantages of workwear for companies

For companies, workwear is first and foremost an ideal way to present themselves as a brand to the outside world. No matter whether it is a large hotel chain, a craft business or a small restaurant

Through uniform clothing - whether classic, sporty or casual - employees represent the company and thus also the corporate image to the outside world. When selecting the wardrobe, the focus should therefore be on ensuring that the clothing matches the brand, industry and, last but not least, the company's own target group. With uniform workwear, employees not only convey the look of the company, but also its values, message and image. In addition, staff in matching team clothing automatically gain competence.

Benefits of team clothing for employees

Employees who work together in the same team clothing day after day automatically identify more with their colleagues. This increases the feeling of togetherness, strengthens the team spirit and increases motivation - which ultimately has a positive effect on the working atmosphere.

Team clothing also almost completely eliminates the need to choose an outfit in the morning. Often, a single piece of clothing such as a uniform polo shirt or shirt can simplify the daily outfit choice. A varied corporate collection with sufficient choices also gives employees flexibility.

Another advantage is that private clothing is protected from wear and tear by wearing hard-wearing workwear. Since in many cases the companies pay for the care of the employee clothing, the private washing and cleaning costs for clothing used for work are thus eliminated.

The requirements for workwear

In today's world, official business attire hardly differs from leisure outfits. In corporate fashion, too, the boundaries between professional and private are now blurred. Whereas formal and conservative uniforms were the norm in the past, corporate wear in the 21st century is fashionable, relaxed or casual and goes with the spirit of the times and current fashions.

Furthermore, today's corporate fashion must withstand the highest demands. Design, workmanship, wearing comfort, functionality and washing behaviour and, above all, the durability of the textiles must stand up to the high demands of daily wear. In order to meet all these requirements, the fabric qualities are of primary importance: Materials used in corporate wear must have different properties than the fabrics used in the rest of the fashion industry: the materials must be stronger, the tear resistance must be higher, the stretch yarns should have an optimal recovery value and not wear out - just a few of countless other criteria.

The fabric industry is constantly developing to meet the high demands of workwear. Properties such as breathable, moisture-regulating, crease-resistant, water-repellent and antibacterial are now indispensable in functional workwear.

With our premium brand COMO DELUXE, we make sure to use textiles that are as high-quality and functional as possible, that are both comfortable to wear and durable and hard-wearing. We also attach great importance to the high-quality workmanship of our products and a sustainable manufacturing process. The quality of each of our garments is individually tested before shipping. This is how we ensure that you will enjoy your workwear for a long time.

COMO Fashion offers full textile service

The COMO Fashion team aims to offer you more than you expect. We know the requirements of the different professional fields and offer you tailor-made solutions. In short, with us you get everything from a single source - competent advice, the best quality and a large selection.

We look forward to your enquiry!

For detailed advice, tips on putting together your corporate outfit or if you have any questions about our range, our service team will be happy to help. Get in touch!